Our Approach is Different
Building technology requires an intricate balance between form and function. Our experience as both designers and engineers allow us to effecively build products that resonate and delight customers.
Design requires a deep understanding of the customer. So we start each project by conducting user interviews informing our team on the product and we constantly include customers throughout the design process. We test all the assumptions we have and we try and understand how the product experience can be meaningful. After completing our user interviews we share the videos of our interviews with you and discuss the key insights.
With knowledge of the customer we begin working on mocks. We try and keep them as simple as possible to iterate quickly and to ensure we don't get emotionally attached to them. We then test these mocks with customers and provide the mocks to you so you can see how they perform with your customers. Once we agree on the right design approach we start constructing an interactive prototype, which allows us to test the navigation flow and usability. Upon completion, we begin finalizing the high fidelity design assets.